Here is David Rose on pitching to VCs. He talks fast and covers a lot of ground. And yes he does not necessarily seem to follow his own advice, nor does he follow Guy Kawasaki's 10/20/30 rule. But get over it, he proffers good stuff; especially in the last 5 minutes. AND, he has the track record to back it up. I have attended dozens of investment conferences and met with many more entrepreneurs seeking financing. Frankly, I can not recall more than a handful of effective pitches, elevator length or ball room size. A good pitch, like a good curve ball, takes a lot of work and a lot of practice.
Any one seeking financing for anything can learn from these posts and these pros. Like getting to Carnegie Hall, practice, practice, practice. Your spouse or lover should refrain from rolling his or her eyes when you lay your pitch on yet another unsuspecting person. You should tell it so often that he or she can tell it too. Tell everyone what you are doing. Don't be shy. Most importantly tell them what you are doing to solves problem or relieve some pain and be sure to tell them how it will make or,even better, is making, money for you and for them.