It took a lot of digging in the wrong place, and then a serendipitous (try typing that fast) perusal of Inc. to find this cool statement about the importance of keeping it weird. I push my students to follow Tom Peters' advice in Re-Imagine to "Think Weird." Well, stodgy ol' Microsoft features Eric Ryan from Method Home. I heard the ad, but didn't see who it was; I did see that it was for that cool soap company. Thought their name was "Simple." It's not. Couldn't find it; gave up. Then today, while reading Inc. I came across some advice from Ryan about working in these tough times and I re-remembered what I was looking for. Weird, but real.